![]() And yet still, that professor manages to conclude that perhaps the problem isn’t necessarily diverse faces on screen, but the kind of diverse stories being told-a show like How to Get Away With Murder, in which the stories aren’t “ethnically specific,” sell better overseas than a show like Empire, unabashed in its blackness. Roxborough also quotes an African American studies professor who points to the success of Roots and The Fresh Prince of Bel-Air as shows with black characters that have found success abroad. (A quick look at the U.K.’s Broadcast Audience Research Board stats for top 30 shows in various months throughout 2015 reveals as much, save for fare like the inexplicable juggernaut The Big Bang Theory, the relatively diverse The Walking Dead, and comic book-themed Gotham.) Even Edwards admits that shows with diverse casts like NCIS and CSI have done huge business globally. Weirdly, and somewhat to its credit, the piece does a surprising 180 in the last half, and offers more solid counterarguments for why a show like Empire isn’t doing well abroad. Roxborough writes, “American series simply aren’t as popular as they used to be,” citing increased competition from countries that are increasingly producing more of their own content at home. A Sony Pictures TV casting director is quoted as saying that color-blind casting has arrived “Now it’s just who is the best actor for the role.” (This is a naïve, slightly troubling way of looking at this, as I’ve expounded on before, but whatever.) Writer Scott Roxborough sets up the perfect bait and switch in his opener: American studios are greenlighting shows with inclusive casts in record numbers, he writes. ![]() “ Empire Flops Overseas as Foreign Viewers Resist Hollywood’s Diversity Push,” reads the doomsday headline, effectively announcing that inclusiveness = the end of the (white) world as we know it. But are international audiences really inherently turned off by stories about people of color?Įnter Hollywood Reporter’s latest, bizarre investigation into the topic of diversity, in which some prominent studio executives and industry insiders speak about how non-white stories are bad for global business. 'this big, hulking individual is so androgynous that its hard to. Producers are looking for someone to play Miss Leahs new aide. ![]() Casting directors are looking for Androgynous women to audition for a role in the hit TV series. That last part, at least, is definitely true. Simon Casting, the official casting director behind Empire, is now casting new speaking roles for Season 3 of Empire. And Hollywood is, first and foremost, a business. Which is code for: Hollywood isn’t racist-the rest of the world is. 1 response you can expect to get from an insider about why Hollywood remains a mostly white person’s game is that non-white faces “don’t sell” overseas.
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